Meet Senior Decisions Makers From Brands Specialising In:

  • Retail (Brick & Mortar And Online)
  • FMCG
  • Consumer Electronics
  • Luxury Goods
  • Automotive
  • Health & Fitness
  • Telecoms / Utilities

With The Following Job Titles:

CMOs, CDOs, CIOs, CTOs as well as VPs, Directors, Heads & Managers Of:

  • Marketing
  • Data Analytics
  • CRM
  • Digital
  • Customer Experience
  • Customer Insights
  • Customer Intelligence
  • Brand
  • Strategy
  • Social Media
  •  Loyalty
  •  Mobile
  •  Web Analytics
  •  Planning
  •  E-Commerce

Plus Solution Providers For:

  • Data Analytics / Data Insight
  • Omni-channel / Multichannel marketing
  • Customer Experience Design
  • Marketing & Cross Channel Measurement
  • Web Analytics
  • Marketing Segmentation
  • Social Media Marketing
  • Real Time Data Marketing
  • Data Visualizaton
  • Marketing Loyalty Solutions
  • Data Management Software
  • Data Capture

International Cross-Industry Speaker Faculty Including:

Thomas Kleine

Thomas Kleine

Director Business Intelligence

The Coca-Cola Company

Katrin Huss

Katrin Huss

Director Consumer & Business Insights - Consumer Electronics Division

Sennheiser Electronic

Rick van Yperen

Rick van Yperen

People Data Innovation Manager


Chi Igboaka

Chi Igboaka

Head Of Performance Marketing


Dave Robinson

Dave Robinson

Head Of Personalisation

Boots UK & Ireland

Tom Beattie

Tom Beattie

Head Of Enterprise Data Operations

British Gas

Guy Papstein

Guy Papstein

Head of Design | UX & ID


Nicolas Deturck

Nicolas Deturck

Customer Intelligence & Marketing Manager


Actionable Data Analytics: Customer Experience Transformation 2015


With the explosion of customer data captured across multiple touch points, brands face an unprecedented challenge of keeping up with evolving customer expectations and optimising the multichannel consumer journey to positively impact sales and the overall brand experience.

The critical task facing senior brand executives and marketers today is to action analytics to create a single customer view necessary for personalised, measurable multichannel engagement. In addition, brands are being hindered in their ability to drive cross-functioning decisions through the brand by traditional silo structures and the need to unify separate IT systems.

For the first time, world-leading brands are joining the international Actionable Data Analytics: Customer Experience Transformation Summit to determine how to go from analytic-driven insights, to strategy, to execution to optimise the customer experience.

At this unique forum, brands will share practical examples for driving cross-functional capability across their organisation, achieving a single customer view, and ensuring a holistic, seamless brand experience in which consumer interactions are easy, consistent, personalised and measurable.

What Makes This Forum Unique?

  • Single Customer View Focus - Case studies will focus on how to capture and connect data and structure organizations to ease the creation of single customer views
  • Strategy Led Agenda - Dedicated to the business challenges of how to execute data-driven decisions through an organisation
  • Measurable Results - Each case study will reveal the trackability and impact of each strategy on ROI
  • Customer & Brand Experience Focus - The entire forum is dedicated to sharing best practices that will have a measurable impact on customer experience and brand loyalty
  • Cross-Industry Lessons - Presentations from multiple industry sectors will each focus on transferable insights applicable to each brand

If you have any questions related to the congress, please contact the event director on:
(00) +44 203 727 3133 or

Exclusive Interviews


CDA15 Right


Leading Brands Will Provide Real-World Insights Including...

A 360° PERSPECTIVE ON THE MULTICHANNEL CONSUMER JOURNEY: Utilising data analytics to illustrate the complete multichannel consumer journey - understanding what drives, changes and excels the customer relationship with the brand

PRACTICAL CASE STUDIES FOR CREATING A SINGLE CUSTOMER VIEW : Analysing how to effectively connect multiple touch points in a manageable, insightful way to create a single customer view

REAL WORLD INSIGHTS ON DRIVING DECISIONS THROUGH AN ORGANISATION : Exploring case studies for transforming the traditional organisational structure to uncover the practices that allow businesses to be nimble enough to put data into practice and execute strategies

NEW CASE STUDIES FOR EXECUTING OMNI-CHANNEL CONTACT STRATEGIES : Leveraging data analytics and insights to design and execute omni-channel contact strategies that consistently deliver the right message, on the right touch point, at the right time

INNOVATIVE SEGMENTATION METHODS FOR REAL-TIME PERSONALISATION: Leveraging advanced analytics and real-time data to go from mass communication to mass personalisation

OPTIMISING ONLINE & OFFLINE TRACKABILITY AND MEASUREMENT CAPABILITIES: Evaluating the latest methods for tracking consumers and measuring performance across digital & non-digital platforms to quantify "the multiplier effect", refine ROI and drive improvements to the customer experience


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