Dave Robinson

Head Of Personalisation

Boots UK & Ireland

Dave Robinson is Head of Personalisation for Boots UK, a member of Walgreens Boots Alliance. Having worked for the group in a variety of marketing and commercial roles since 1995, Dave currently leads the development of an increasingly personalised experience online and instore through the use of customer insight and the Advantage Card, one of the UK's most successful  reward programmes. In 2011 Dave helped establish the Partnership Marketing function which now works with over 200 suppliers to understand and reach customers through personalised and digital communications. He has also held roles in the USA and Asia, supporting the expansion of the Boots product and retail brands internationally.

Dave Robinson


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