Marketing & Analytics Lead
Srinivasan Rajagopal is the Lead Consultant for Marketing & Analytics for the TCS Digital Enterprise Services and Solutions (DESS) Group in the UK. Srini helps many top clients reimagine their digital strategy with special focus on digital channels, data and analytics. Srini has 15 years of experience in the digital, analytics and marketing space across multiple industries. Before joining TCS, Srini was a Director of Analytics and Optimization at Wunderman, where he managed a large team across 15 locations for one of Wunderman's top 3 clients worldwide. He has also worked for 10 years at Citibank - in India and UK - in functions including Sales, Marketing, Retention and most significantly, eBusiness. Srini has a Business degree from Indian Institute of Management, Bangalore (India) and also holds a Master of Science and a Bachelor of Engineering degrees. Srini is married to Gayathri and has one son, Siddharth.