Adele is the founder of Lapis Angularis, a consultancy specialized in Digital Transformation and Marketing Operations. Using a unique framework, Lapis Angularis helps marketers align stakeholders and streamline processes around marketing technology platforms to achieve efficiencies, improve ROI measurement and drive compliance.
Adele has over 18 years of experience in the digital space, and has always been at the forefront of developing new technologies and innovative solutions. Her career in the interactive space started with launching one of the pioneering high-speed internet over fibre optic in North America in 1997, after which she joined DoubleClick in Product Management, working on one of the leading global Email Marketing platforms. Following that, she spent several years with WPP agencies, driving marketing transformation through the set-up of Marketing Operations centres of excellence for Wunderman's global clients, including Microsoft and Nokia, and for the various WPP media agencies.
Along her consulting practice, Adele is a published author, blogger and speaker. She also has an MBA from McGill University and you can follow her at @adeleghantous